2017年「Brand Asia亞洲影響力品牌調查」共有10個亞洲國家地區參與，分別以親切友善、便利實用、卓越出色、創意革新等指標評量；從台灣地區排名可以觀察出消費趨勢的變化。
結果顯見民眾日漸著重：生活美學、務實創新、在地認同及信任實踐四大面向，而品牌排行榜的變化，凸顯社群媒體正在解構消費者與品牌之間的關係，市場對於品牌價值的重構與轉換，從客戶滿足逐步進化為情感鏈接。
photo from managertoday.com.tw
吉立方國際（股）公司係一專精於品牌規劃與數位領域的綜合性廣告代理商，提供企業客戶值得信任的專業行銷服務。
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電話: (+886 ) 7-586-8823
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電郵: Service@grefun.com.tw
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